It’s true that if it can be measured, then you can improve it. In App Store Optimization, measurement is vital to success. Professional ASOs track data about keyword rankings to help analyze their ASO strategy and create road maps for their success.

Most ASO experts use keyword ranking analysis tools. They do it to track where their apps are ranking in the App Store Search Pages (ASSP) for target keywords. It gives them insights on how well their app store optimization efforts are faring against their competitors. Also it tells them how well those rankings are progressing over time.

This 2016, even though ASO rankings without traffic and conversions are meaningless, it all starts with keyword rankings. If your apps or games don’t rank, nobody finds them. And the higher your app’s rank, the more potential traffic and ROI you can grab.

What’s the hard part of ASO?

Yeah, It’s hard to optimize for specific behaviors of app store search engines. Because their algorithms aren’t shared to the public. But a combination of ASO tactics has proven effective. There are new information is always emerging to help track the variables that influence ASOranking. Also there are some fluctuations in ASO ranking signals. You can even use the App Store Listings themselves to gain an advantage. Also, you can structure clever queries and by exploiting all the information these App Stores have published. You can employ what you learn from these ASO techniques. Along with this, you can combine it with a reliable ranking analysis tools and ASO education. Also, you can formulate a strategy or valuable plan for optimizing your app.

What are the tools that you can use it to do ASO?

Yeah, there is a lot paid and free ranking analysis tools out there that help ASOs track keyword rankings. Some are free, and some are paid. In writing this post, I did my own research. This helps me to recommend you the most reliable keyword ranking tool for ASO. And guess what it is?

Developed by founded by Alex Rozenberg, AppMind.co is an ASO (App Store Optimization) Keyword ranking analysis tool that can reveal your app’s hidden Keywords. It can also help improve your App Store Search Rankings by tracking search positions, analyzing your competitors, and translating keywords into App Store’s Most Popular Foreign Languages. Moreover, it also features real-time email notifications about search rankings.

AppMind features:

  • Determine iOS and Google Play App’s Active Keywords
  • Track App Store and Google Play’s Search Rankings in Real Time
  • Closely Monitor and Analyze your App’s Competitors

 Why Use AppMind?

I am a big believer in using AppMind’s services. However, you should bear in mind that this tool should NEVER be used as your standalone metric for measuring App Store Optimization success.  Got it? OK so let’s continue.

Tracking your ASO ranking for the keywords relevant to your app over time is good primarily for two reasons:

AppMind is the most basic of the keyword ranking tools I’ve ever tested. It’s fast and powerful, and an excellent alternative to the other paid ASO rank tracking tools if all you want to do is run a quick check of keywords without downloading or installing any software.

The keyword analysis results return a snapshot of your App Store Search Pages (ASSP) listing. I must say that it is a blue collar, no frills ASO tool for anyone, even for ASO beginners who want to monitor their position in the App Stores on the fly.

It has a range of advanced reporting features, allowing users to track not just the keyword rankings but also your competition in the App Store Search Pages. For me, having historical, competitive ranking intelligence for my ASO keywords is a huge advantage.

Like other ASO tools, it has scheduling, reporting, and exporting features, so you would be able to get the most comprehensive, one-stop shopping for complete ASO keyword ranking and tracking analysis.

Read our other article on The real impact of mobile app review ASO

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