The increment of apps in both of the 2 major app stores are getting up to 6 million day-by-day. Today it has become so special, but there was a time back in 2008, when general public were announced by both the Google Play Store and therefore the App Store of course, they didn’t have numerous apps under their wings. The competition level is getting above as people are adding more apps to every app store day by day.
The success of the apps which are available in the app stores, depends on the app reviews and ratings. Being a producer of an app you will always find at least one app which has similar features same as your app, so it makes the competition harder and turns it into a battle. And in this battle every aspect makes the difference in winning the user’s attention, you would like to win the eye. People got to decide which app to download.
But what are the factors that potentially might influence the decision? the solution is; “other people’s opinion”, for sure. Certainly, the “social proof” plays the role of a choice factor. it’s the time when App Reviews & Ratings inherit the play.
Reviews and ratings in app store
Though many developers don’t give attention to it but still reviews and ratings are one of the (App Store Optimization). Now let me explain you how useful reviews and ratings are and the ways they do affect ASO. There is a rating system which allow the users to rate according to the level of their satisfaction with the feature of the apps after using it and they can rate by using 1 to 5 stars. An app review is actually response of the user about how they felt after using the app.
How to response to reviews?
Negative reviews can make an affect on the reputation of the app. Sometimes some unfair attacks, criticisms can be there but there is nothing to fear about the negative reviews. Negative reviews will always help you to understand the demand of the users.
The way to get more App ratings and reviews
Getting ratings and reviews increases day by day. Assemblage of more ratings and reviews is all about timing. Reminisce about the last time you had a nasty day. When you were disappointed with everyone. Or may be you shouted at someone, who asked you something? Probably. Now recall about the last time you had an excellent day. You were presumably happy to assist someone out with a task and pleasant to people around you.
When you ask your app users to go away a rating or review, you would like to catch them at the proper moment, one where they’re feeling great. There are several plugins also as native script you’ll use to trigger a crop up that asks the user to go away a rating or review. The critical part is that the timing of the pop-up.
Read our other article on Checklist to increase organic install of Google and Apple Apps
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