The year of 2020 had been tough for every and each one of us. And just similar to tough, it is very challenging and all of us are learning new things like the lockdown. Just like various professions, app marketers had to adapt too, very fast. Whilst people all around the world had to isolate themselves either all alone or with family or maybe with a stranger’s family, and in the days of isolation the one thing that became our favorite tool for keeping up with our sanity and also with the world outside.

People turned their attention to apps for all kinds of activities. They are maintaining mental and physical health, and learning new productive things. You can interact with the world and entertain yourselves sitting at home etc. And as app marketers, they promote and market all kinds of apps to keep people busy. They like to entertain and keep yourselves away from boredom. Few of the trends that will continue into the new year are:

Build Indoor category apps:

As the world is suffering through the COVID-19 pandemic, the demand of home category apps seems to only go higher. Believe or not, there are still people who are sitting ducks at home waiting for it all to get better. Indoor apps such as the apps for shopping, online gaming, mobile wallet, fitness apps, etc. are still high on demand. It will continue to be so for most of next year.

Create impactful Video chatting and live events:

In a year that showed us that you can do many things sitting at home, we all know how mentally stressful it has been. But what is helping us going were somethings such as online human contact over VC or video call. Most of the work is now done over video streaming or live streaming apps. Apps like Zoom call or Google Meet, etc are trending in the market. As the predictions go, you can expect to be the same following year.

Mobile Gaming: The next marketable app

For years and years, gaming apps have practically ruled the app stores and it had, obviously, done the same in the year of the pandemic. The number of downloads is now skyrocketing and is continuing to do so till now, You can expect the same for the next year. Mobile gaming has a total different large fan base, and especially with all the growing number of gaming streamers, the number keeps going up.

Audio world: People listen to it

With the creation of podcasting in the year 2004, it has really blown up in recent years and it’s never too late for marketers and users to get on the bandwagon and make the most out of this. Especially in a year like this with people stuck at home, they have taken full advantage of it and million more people have joined the run of making podcasts.

Conclusion

With the rise of the age of the internet, people have invested a lot into this and have made full use of it to create wonders and it is only expected to go do better and larger in the new year.

Read our other article on App trends for 2021 that you must know to market your app

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