With about 429 million users that blocks mobile ads, the social media platforms are making it easier for all businesses to promote their brands digitally. For many app marketers, they like the lower CPI/CTR that Instagram offers. Currently, they are using it for their best benefits.

You can use Instagram to improve your app installs and number of downloads by about 33 percent. All you need to do is run Instagram ads and understand its analytics. Once you have the analytics with you, you will have to study and change your approach. If your app is getting good visibility and number of downloads, you don’t have to change anything. However, if your targeting is not done properly, then you might end up in making losses in ads.

Therefore, we will discuss a strategic approach on how to get the most of your ads. Also, we will discuss a few pain points that can yield good results in Instagram.

Identifying campaign goals

When you are running ads on Instagram, you must set your campaign goals perfectly. When you have a clear agenda and goal, you can focus on the right targeting. Also, it will help you in building a perfect brand strategy and boost your outreach to a great extent.

Aiming creative optimization

Many mobile app owners are achieving success with Instagram Ads because of a deep understanding on displaying the right proportion to the audiences. You will understand the thin line between the visuals and the texts that you are using. When you have an interactive image, you can easily influence the CPI numbers greatly.

Identifying the Ad Types

Many Instagram ads are either visual-based or videos-driven ads. As these both ad types can give you the best results, you must focus on creating the best ad possible. Instagram videos are getting a lot of attention of marketers nowadays. So, try to come up with an interactive video, and post it on Instagram to gain your audience’s attentions easily.

Conclusion

When you follow the strategies correctly, you an easily leverage Instagram platform to boost your sales and revenue significantly. Also, make sure that you are posting unique content and come up with engaging content for your audiences.

Read our other article on How to create the best game trailers for your app in just 3 steps?

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