Game trailers are an impactful asset you can consider in your marketing approach. If you can properly execute its power, then you can build curiosity and anticipation amongst your audience. You can give your viewers a chance to take a peek into your game from the trailer itself. For example:

  1. Videos are the best way to connect with your audience as consumers get a chance to decide if they want to opt for your product or not.
  2. Consuming videos through mobile phones are rising by 100 percent growth rate every year.
  3. You can boost your conversions up by 40 percent with a great promo video.

3 Strategies to Make an Impactful Video

If you are willing to make an impactful reel, then here are three proven strategies that you must implement:

Step 1: Gathering assets

It will help you in proper planning, execution, and streamlining the workflow. When you know the assets you have, it will streamline your process to the next level. You can keep working on the game trailer’s structure and implement a unique idea.

Assets to consider:

  • Gameplay
  • Dialogues and cinematics
  • Concept
  • Logos
  • SFX (in-game)
  • Music (in-game)
  • 3D Animations
  • 2D Animations

Also, you will need to follow a brand guide to come up with a powerful game trailer. Make sure that the trailer of the game is rightly aligned with the game’s spirit. It must enrich the complete composition and assist you in staying consistent in the overall creative process.

Step 2: Planning

It’s better when you have ideas to implement. However, idea will work better only when you have the right plan to execute. Make sure that you get the creative brief right. This works as the path to organize orders and follow the same order again and again. You can also follow this structure to organize your plans:

  1. An impactful introduction
  2. Resetting short stories, text screens, and building forward momentum.
  3. Ending with a powerful call to action statement.
  4. Making sure that logo is visible and is in the right place.
  5. Showing gameplay footages and supporting it by good sales copy.
  6. Soothing and impactful music in the video is also the right approach.

Step 3: Get Started

Now that your game trailer video is completed, you will have to upload it in social media platforms. To do that, you will have to come up with an interesting and appealing description. You will have to come up with events in social media platforms and YouTube. This will give good visibility to your video and help you in marketing it. Make sure that your story is quite emotional and informative to reach to the hearts of your users. Also, try to use the best keywords and visuals to keep the viewers engaged.

Read our other article on How can you market your app on TikTok?

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