In 2021, the need to stay indoors has now led to time spending on the internet. This requirement of online entertainment is becoming a necessary need. For instance, the gaming industry saw a hike of 19.7 percent on a daily basis during the lockdown period. Many social media channels like TikTok witnessed a hike in the number of users by 15.4 percent.

The year 2020 has been shaped in different ways because of the pandemic. The mobile marketers are proving their capability by modifying their whole strategy of approach. Here, you will get to know the best marketing mobile games that can benefit you.

Mobile Games Marketing Strategies in 2021

According to TechCrunch, out of 33 percent of mobile game users, 74 percent of consumers spend on in-app purchases. While the rest 10 percent of the users spend a good time on the app playing different games. During the pandemic, this industry didn’t suffer a major blow, rather there was a considerable increase in the app installs.

The future of mobile games

According to IronSource, it reveals that consumers can expect hyper-casual in the future. The data shows a significant increase in the revenue for all game app owners by 2025. As the game app installs rise, it accounts for about 17.6 million installs daily. Also, about 80 percent of the growth of the installation industry is seen because of these hyper-casual games.

User Acquisition

There is a gradual increase in the jobs for the mobile market games. You can optimize your app in the right way to see a gradual increase in the number of downloads. Here are certain campaign efforts that you can put to improve your rankings in the App Store:

1. ASO –

App Store Optimization is one of the cost-efficient ways to gain the attention of your audience. It’s the best way to convert them into paid mediums and retain them. Make sure to focus on the right keywords, localize your content, choose the right app categories, and create engaging content.

2. Landing Page:

Many customers will land on your landing page. So, make sure that it has the appropriate links that redirect them to the app in the App Store. Also, try to upload promo videos of y our game, an efficient call-to-action statement, the right screenshots, and trailers.

3. Choose the appropriate video ads formats:

Make sure to create an impactful video ad by inserting the right pictures and visually appealing effects.

Conclusion

These are some of the efficient ways to market your gaming app. By doing so, you can also increase your app’s ranking and generate good ROI every year.

Read our other article on 5 Trends that will define the Mobile Ad Industry in 2021

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