In the early 2000s, data-driven marketing platforms and SEO were projects that were just coming up in the market. Today, these creative digital marketing solutions have become a trend and a great marketing tool. For many businesses, these have become an important priority that they must focus on.

If your business needs to rank on several search engine sites, you must adapt to these digital marketing changes. Therefore, you must know the top trends that are currently running in the market. Don’t worry; we have listed it for you!

Top 5 Digital Marketing Trends for Apps

1. Artificial Intelligence

2020 was the year that woke up many who understood the importance of AI. It’s 100% sure that AI will rule the rest of the market for years now. For example, Microsoft uses Knightscope K5 robots that can patrol and predict crimes in the parking lots. These robots read the license plates, aware you if any suspicious activity is going on, and can collect data too. People are renting these R2-D2-like robots in the market for about 7 dollars an hour. 

2. Programmatic Advertising

This means that using AI and ML; you can automate ads. This will help you in targeting more specific users and audiences at the same time. Real-time bidding is a kind of this type of marketing. According to a report, about 86.2 percent of display ads generates good ROI for the companies, giving them the right boost. This means that it can provide you with a lot higher conversions and lower your user acquisition costs.

3. Chatbots

Chatbots is going to rule the market for several years now. This AI technology uses instant messaging to strike a conversation with the user in real-time. The service is available 24 hours and is an automated system. According to reports, about 85 percent of the issues of users are solved through chatbots. Also, about 55 percent of the businesses got benefited through chatbots in 2020 by getting instant sales.

4. Conversational Marketing

About 82 percent of people need immediate responses to decide whether to buy products and services from you or not. The reality of the present digital marketing is simple and straightforward – it has to be more conversational. This type of marketing’s primary goal is to improve users’ experience and value their time to solve their queries immediately. This helps businesses to improve engagement and loyalty as a company.

5. Personalization

When it comes to marketing, personalization plays a key role. About 63 percent of users get irritated with generic tools of advertisement. About 80 percent of them say that they do businesses with companies that provide personalized experiences. 90 percent of them claim that they find it appealing when someone personally connects with them to resolve an issue. So, try to come up with personalized approaches when you are trying to find users.

Conclusion

These are some of the top five trends that you must know to implement in 2021. This will not only help you in engaging with your audiences but also earn their trust. So, implement them and see the result all by yourself.

Read our other article on App Growth Talks: Tips & Tricks to Optimize your App

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