Globally there are millions of phone users and this number is increasing steadily. It generates a huge market for all those people who want to come up with new apps.
There are more than 4 million apps in the App Store and Google Play Store as of today. This means that you will need an impactful strategy to market your app. By doing so, it will help you in increasing your downloads and engagement to a significant extent.
Tips and tricks to optimize your app
ASO plays a crucial in app optimization. It improves your download pages to a great extent. This, in turn, helps your app to become more visible, encouraging users to download and use it.
However, along with ASO, these are few things that you must include in your marketing strategy:
1. Usage of relevant keywords
Researching and finding the right keywords is important.
You will have to pinpoint the keywords that your potential customers will search. For that, you will need to do a competitor’s research. Match those keywords with the requirements of the customers. This will help your audience to find your app easily on the app store.
2. Optimizing your app’s title and description
Titles are one of the important metadata that you will have to use to get more downloads.
Always come up with unique ideas for your title. Keep it restricted to 25 characters so that the title can be visible to the eyes of the people. A memorable title will help in increasing the downloads. Use your company’s name along with a keyword, making it easier for marketing purposes. Also, keep your app description restricted to 250 characters.
3.Include attractive icons and screenshots
Attractive visuals will give you the right edge in the marketplace.
Choose the best app icon that is easily recognizable and memorable. Try to aim at different colors to stay on the top of the competition.
4. Add videos
Videos can increase the app downloads to up to 35 percent.
This will significantly increase the number of downloads and user engagement. Upload the best video that introduces the app, its work-around, and your company. Try to focus on providing them with the app features on the video itself.
5. Research on your competitors
Here, ASO comes into the picture. Before launching your app into the market, you must nail down the right category for the app. Firstly, you will have to consider the number of competitors you have. Secondly, you will have to check the number of apps that are constantly optimized and updated. Thirdly, you will have to check the popularity in the category ranks.
Conclusion
These are some important tactics that will help you in dominating the market. You must understand that implementing these tactics will help you in increasing app downloads and ROI.
Read our other article on 7 efficient ways to promote your app in Google
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