2020 has been quite a year lately with lots of ups and downs. Many countries are suffering and facing the impact of COVID-19. With hardly any developments happening recently, it’s quite difficult to predict how this year is going to be.

Why you should promote your app on this Black Friday?

Holiday promotions or moment marketing include giving discounts on prices. This is a great marketing tactic providing special offers and deals to encourage more buyers. The main reason with promotional offers is quite simple. These limited deals will help you in driving new growth through engagement. This will also increase user acquisition.

Other reasons why you must opt for Black Friday promotions:

  • Attracting new users with great discounts and offers in the app stores.
  • Convincing people who haven’t yet made any purchases.
  • Turning present consumer base to repeat their purchases.

Top Category Purchases for Black Friday – Modern Mobile Games

Black Friday purchases and sales for the categories in the gaming industry is strongly growing over the years. According to a report, it states more than 68 percent of the people spend more time in Apple App Store to make gaming purchases. Similarly, 84 percent of people download game apps in the Google Play Store.

Popularity of Keywords like “Black Friday” in the app stores

The Black Friday keyword popularity varies across the globe. There are volumes of other keywords that you can use to market your product in the market. About 35 percent of people in China use the keyword “Black Friday” to search a product in the app store. Similarly, in places like Brazil and France, the statistics remain the same. However, in the countries like United States, United Kingdom, India, and Germany, the statistics differ. In the US, more than 25 percent people use this keyword to search apps in the app store. While in the UK, less than 25 percent people are using this keyword.

How can you promote your app in the app store on and before Black Friday?

When you are coming up with a marketing campaign, you will have to plan certain activities. The main things that you must consider when coming up with a plan are as follows:

  • Promotional ideas – include promo codes, coupons, in-app purchase discounts, free giveaways, rewards, and recognitions.
  • Schedule your promotions – Come up with teasers and pre-roll ads to create suspense in the market. This will help you in creating excitement, interest, and engagement with your audience.
  • Run ads – Your investment in the CPC, CPT, and CPI will be the major thing to focus during these promotional events. However, the amount that you invest will give you a successful outcome if it works as planned.
  • Analyze your ads performance – You will have to research on the outcomes and ensure to improvise as and when it’s needed.

Read our other article on Why you must create landscape app previews to market your apps?

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