Strategies that will help you to Boost Mobile App Downloads

After building your own app when You love your design, your app icon, and it works flawlessly on every device you tested it on. The niche you found is unexplored and competition-free.

The one problem you are going to face and which is a big one:

Your app is not being downloaded by anyone. In that case, you are running into the same problem many developers encounter after they publish their apps. But don’t be discouraged – if you have an app you want the whole world to use, you can make it happen. Once you get downloads you’ll be able to make some real money. All it takes is a little effort and the right know-how to bring your app to the attention of the masses. So, to learn the best ways to boost your mobile app downloads, let’s first understand how apps are downloaded in the first place.

And once a user finds your app, ASO also helps determine whether or not they actually download it. There are quite few factors that affect your ASO:

Positive reviews: The more positive feedback an app is getting, the upper its rating are going to be. When users rank an app highly, it’ll even be ranked highly, which naturally improves downloads.

App downloads: The more downloads you’ve got, the more downloads you’ll get. App publishers should aim for a gentle amount of downloads to rank highly.

Keyword relevance:

Apps with popular keywords in their title and outline may even see more downloads.

Revenue:

Apps with an honest record of revenue generation will get more visibility from the app store.

Country:

Regional success can influence your ranking therein region. Boosting your ranking in multiple regions can have a snowball effect.

Backlinks:

If you’ll include backlinks to several relevant pages, you’ll improve your app ranking.

Social proof:

Your app’s popularity across social media platforms can affect its app store ranking – especially on Android. Shares and +1’s on Google+ can determine whether users notice your app or ignore it.

App starts:

The amount of times users actually open your app also features a significant impact on ranking.

Retention:

The amount of individuals who uninstall your app vs. the quantity who keep it within 30 days also affects rankings. to make sure retention, cater heavily toward your audience within the app description.

These things will also help you with the publicity of your app:

  • Creating an Enticing Icon for your app
  • Outreach in social media
  • Provide a name for Your App Appropriately and give description of it
  • Effectively Marketing for Your App is also a very important part of it

Depending on your total budget, you should spend the money within a few days or a week at most. Spread your advertising across the channels that are most popular with your target audience, which could include:

  • Social media
  • Sites like Reddit and Digg
  • Email Marketing
  • SMS marketing
  • Content Marketing
  • App directory sites
  • Relevant blogs/magazines

Read our other article on 5 biggest mistakes in app marketing

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