Google Play Store Tags have been around since August 2019. Besides choosing a category for your app or game, Google also allows you to add up to 5 tags. A “tag” is a predefined word that describes the content and functionality of your app or game for users. You can find the latest Google Play Store Tag List 2020 at the end of this post.
The reason of using Google Play Store Tags
The Google Play Store tags intend to help app store visitors that they can find new apps which they might like. On its basis, their functionality is the same as for keywords in the Apple App Store. Therefore, using tags will help you to boost your app store visibility and should be part of your ASO activities.
1. More conversions – app store visitors see your tags in search results
Like the screenshot above highlights, app store visitors can easily compare the tags you and your competitor apps use. Hence, the usage of (the right) tags is likely to have a high impact on your conversion rates.
2. Better fitting audience – app store algorithms use your tags, too
App stores aim to supply an excellent shopping experience for its users. This means that it’s in Google’s best interest to assist app store visitors to seek out the apps and games that are most relevant for them.
You can achieve this by collecting and analysing tons of knowledge. You can match user interest and provide recommendations. That’s why app store algorithms consider various aspects of your store listing. And Google Play Store Tags are one a part of those calculations. In other words, the tags you employ to explain your app or game help app stores better and more accurately cluster it along side other similar apps. The official statement from Google is, “Tags may affect where Google Play is displaying your app , and therefore it compares with your peer groups accordingly.”
The way you can choose and add Google Play Store Tags
You can find Google Play Store Tags, like categories, within the Play Console. The key here is to settle on only tags that are relevant to your app or game. This means that they describe its features or functionality that users encounter through in-app experiences. This is often Google’s recommendation and thus must be taken very seriously. For an example , a crossword game could add the tags ‘word’ or ‘crossword.’ But it shouldn’t use a tag like ‘word search.’
To add tags to your app or game, login to the Google Play Console. Tags are often found under Store Presence Store Settings within the left menu. within the “App Category” section, click “Manage tags.”
Tags are often found live Console under Store Settings.
You can add up to five tags to your app store listing. Although Google will suggest tags to pick from, you’ll also choose others if you think that they’re more relevant for you. For that, search through the list at the top of this post to form sure you’re using tags that best describe your app or game.
Read our other article on 10 Ways to Get Free Installs to Your App
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