{"id":90,"date":"2020-04-01T18:04:42","date_gmt":"2020-04-01T18:04:42","guid":{"rendered":"http:\/\/estudiopatagon.com\/themes\/wordpress\/breek\/?p=90"},"modified":"2020-04-20T18:13:42","modified_gmt":"2020-04-20T18:13:42","slug":"basics-of-search-engine-optimisation","status":"publish","type":"post","link":"https:\/\/adglobi.com\/blog\/basics-of-search-engine-optimisation\/","title":{"rendered":"Basics of Search Engine Optimisation"},"content":{"rendered":"\r\n

Search engine optimisation<\/strong><\/h3>\r\n\r\n\r\n\r\n

Its very essential for any brand to get discover to their customer easily. It play important role of driving the qualified traffic & audience who are interested in your brand to your website. It doesn\u2019t mean that its all related to optimising the website alone. Building a reputation, good online presence with quality content & online influence also play vital role.<\/p>\r\n\r\n\r\n\r\n

Google\u2019s latest algorithm revealed that, they are focusing more on building a brand. This ultimately means that, the more Google know about you & your brand, the better your ranking would be. Better ranking increases the repeat business & user retention. People don\u2019t always remember you or your name but they do remember the search terms they used to reach to you.<\/p>\r\n\r\n\r\n\r\n

In order to get attention from your user base, you need to keep optimising your website. You need to keep adding terms which your users might be searching for to get products like yours.<\/p>\r\n\r\n\r\n\r\n

If you\u2019re going to build a website, the very first practice is to set your website to test mode before making it to live. Its pretty sure that, search engine bots are going to be able to crawl your website straight away. Before making your website live make sure you have followed all the best practices of SEO. You have to follow the best practices according to the latest search algorithm. Find out more about search algorithm here \u2013 https:\/\/moz.com\/google-algorithm-change<\/a><\/p>\r\n\r\n\r\n\r\n

Basic checklist to go through when you start your Search engine optimisation:<\/p>\r\n\r\n\r\n\r\n

Keyword Research<\/strong><\/h3>\r\n\r\n\r\n\r\n

Try to find all possible keywords which your users may search to reach to your brands, products or services. Keep in mind that, people never remember the name but the search terms which they used to reach to you. E.g. If you\u2019re selling Shoes then your keywords should be \u2013 mens sports shoes, women sports shoes, mens casual shoes, leather shoes, shoes at affordable price, high quality shoes, high performing & long lasting trek shoes etc.<\/p>\r\n\r\n\r\n\r\n

To get more ideas on keywords which has more demand use Google\u2019s Keyword Planner or any other tools which shows the traffic for respective keyword.<\/p>\r\n\r\n\r\n\r\n

Links which you have added on your website must be working. Broken links may lead to lower in SEO rank.<\/p>\r\n\r\n\r\n\r\n

Page Titles<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n

On your page should always meet search engine standards. Your Page title is what displays on search engine result pages as your heading. Your titles must always be an accurate representation of the content on your website and\u00a015 to 60 characters<\/strong>\u00a0in length.<\/p>\r\n\r\n\r\n\r\n

Meta descriptions<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n

Which usually appears below your titles which motivates users to click. You can simply think of meta description as advertising copy, sufficiently descriptive & between 50 to 300 characters in length.<\/p>\r\n\r\n\r\n\r\n

URL\u2019s<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n

For each page should not exceed more than 75 characters. Avoid adding long URLs. URLs must be readable & relevant tot he content where it’s going to redirect. This also helps to increase in the SEO rank.<\/p>\r\n\r\n\r\n\r\n

Avoid duplicates <\/strong><\/h3>\r\n\r\n\r\n\r\n

Titles<\/strong>\u00a0and duplicate\u00a0content<\/strong>\u00a0on your pages. If you want to reference to readers about your last article then don\u2019t copy the content instead redirect them to that article with valid link. Understand what your user behaviour is & what they would like to see on your page. According to that add keywords on your each page.<\/p>\r\n\r\n\r\n\r\n

Name your images correctly.<\/strong>\u00a0<\/h3>\r\n\r\n\r\n\r\n

One of the important roles of keywords which are present in the image name. This also helps to uplift your SEO ranking. In caption section describe your image as much as possible.<\/p>\r\n\r\n\r\n\r\n

Conclusion<\/h3>\r\n\r\n\r\n\r\n

Search engine optimisation plays vital role in building the brands. There are many techniques to improve SEO. For more expert advice feel free to contact us<\/a>.<\/p>\r\n\r\n\r\n\r\n

Read our another article on H<\/a><\/em>o<\/a><\/em>w<\/a><\/em> <\/a><\/em>t<\/a><\/em>o<\/a><\/em> <\/a><\/em>i<\/a><\/em>n<\/a><\/em>c<\/a><\/em>r<\/a><\/em>e<\/a><\/em>a<\/a><\/em>s<\/a><\/em>e<\/a><\/em> <\/a><\/em>o<\/a><\/em>r<\/a><\/em>g<\/a><\/em>a<\/a><\/em>n<\/a><\/em>i<\/a><\/em>c<\/a><\/em> <\/a><\/em>i<\/a><\/em>n<\/a><\/em>s<\/a><\/em>t<\/a><\/em>a<\/a><\/em>l<\/a><\/em>l<\/a><\/em>s<\/em><\/a>.<\/p>\r\n\r\n\r\n\r\n

Check out our other blog posts here<\/a>.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Search engine optimisation Its very essential for any brand to get discover to their customer easily. It play important role of driving the qualified traffic…<\/p>\n","protected":false},"author":3,"featured_media":649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[26],"yoast_head":"\nBasics of Search Engine Optimisation - App Store Optimisation, Mobile App Marketing & Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adglobi.com\/blog\/basics-of-search-engine-optimisation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Basics of Search Engine Optimisation - App Store Optimisation, Mobile App Marketing & Growth\" \/>\n<meta property=\"og:description\" content=\"Search engine optimisation Its very essential for any brand to get discover to their customer easily. 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