{"id":827,"date":"2020-05-13T15:56:09","date_gmt":"2020-05-13T15:56:09","guid":{"rendered":"https:\/\/adglobi.com\/blog\/?p=827"},"modified":"2020-05-15T11:56:55","modified_gmt":"2020-05-15T11:56:55","slug":"updating-the-metadata-of-our-app-in-the-app-store","status":"publish","type":"post","link":"https:\/\/adglobi.com\/blog\/updating-the-metadata-of-our-app-in-the-app-store\/","title":{"rendered":"Updating the Metadata of our app in the app store"},"content":{"rendered":"

ASO experts recommend that keyword optimizations play an essential role in deciding the fate of your app. It is an essential process for you that requires regular updates. However, do you know when you should be updating your Metadata? In this post, you will learn more about the best practices of updating your Metadata.<\/p>\n

Regularly updating the Metadata of your app in the app stores has become useful ways to gain visibility. Metadata can help you increase your number of downloads every single day. Contrary to this, no one can predict that update frequencies can ensure the visibility of your app. For example, if you are updating your Metadata every day, then the probability of increased visibility goes higher. However, you cannot predict the numbers before implementing it.<\/p>\n

Updating Metadata of your app in every four weeks<\/strong><\/h2>\n

Most of the app owners face this challenge of updating the Metadata of their app. The reason behind this is that they cannot understand the store\u2019s algorithm in the first place.<\/p>\n

If you are launching your app on the iOS app store, then you can update the Metadata of your app in every four weeks. Similarly, if you are starting your app in the Android app store, you must update it every six to eight weeks.<\/p>\n

Metadata fields are always not a single factor that influences the rankings of keywords. The number of downloads daily is another factor that comes into the picture. Apps are ranked higher, based on the number of downloads that use the same keywords.<\/p>\n

You must target the trending keywords that fuel the app\u2019s visibility by researching more on it. You must change the Metadata in every four weeks by considering the reviews and ratings.<\/p>\n

Optimizing Metadata as per your requirement<\/strong><\/h2>\n

Updating Metadata in every four to six weeks across different app stores is necessary. However, it\u2019s equally essential for you to optimize it in the right way. You can optimize your Metadata when you are going to launch your app. This is one of the vital factors that can decide your app\u2019s visibility within a short duration.<\/p>\n

On iOS platforms, launching new apps that has significant keywords inserted is helpful. You can pull the visibility report within the first seven if you are using the right set of keywords. Similarly, if you are launching an app on the Google Play Store, then you must target various trending keywords.<\/p>\n

Optimizing Metadata based on external factors<\/strong><\/h2>\n

When you are creating backlinks or inbound links for your app, you must also optimize the Metadata. This increases the visibility of your app across several platforms. You must use relevant keywords that offer a marginal gain. However, you might get diminishing returns in the first couple of days. Keyword research forms the backbone of ASO.<\/p>\n

Conclusion<\/strong><\/h2>\n

Optimization of Metadata is essential for you when you are launching an app in the app stores. Frequently updating your Metadata will help you in gaining the right momentum and visibility. Make sure that you are researching more on the app store\u2019s algorithm and monitoring the keywords regularly.<\/p>\n

Read our other article on The Impact of COVID-19 On Search Terms<\/a><\/span><\/i><\/p>\n

Check out our other blog posts<\/span> here<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

ASO experts recommend that keyword optimizations play an essential role in deciding the fate of your app. It is an essential process for you that…<\/p>\n","protected":false},"author":2,"featured_media":828,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,4],"tags":[13,50,12,49,17],"yoast_head":"\nUpdating the Metadata of our app in the app store - App Store Optimisation, Mobile App Marketing & Growth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/adglobi.com\/blog\/updating-the-metadata-of-our-app-in-the-app-store\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Updating the Metadata of our app in the app store - App Store Optimisation, Mobile App Marketing & Growth\" \/>\n<meta property=\"og:description\" content=\"ASO experts recommend that keyword optimizations play an essential role in deciding the fate of your app. It is an essential process for you that...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/adglobi.com\/blog\/updating-the-metadata-of-our-app-in-the-app-store\/\" \/>\n<meta property=\"og:site_name\" content=\"App Store Optimisation, Mobile App Marketing & Growth\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-13T15:56:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-15T11:56:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/adglobi.com\/blog\/wp-content\/uploads\/2020\/05\/Updating-App-Store-Metadata.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/adglobi.com\/blog\/updating-the-metadata-of-our-app-in-the-app-store\/\",\"url\":\"https:\/\/adglobi.com\/blog\/updating-the-metadata-of-our-app-in-the-app-store\/\",\"name\":\"Updating the Metadata of our app in the app store - 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