Did you know that each and every app developer needs to understand their operational functions? How their apps are growing, how much viral it can get so on and, so forth. For this, you need the K-Factor of your app.
But what is K-factor? And will it tell you about the growth of your app? How can you make use of it?
Understanding K-Factor?
All you need to know that developers use metrics in order to conceive how much viral the app is. You can do so by measuring the numbers of additional users that come from the existing users of your app.
The coinage of the term had been propounded ages back in the field of medicine. That used to measure how quickly the virus spread. You can do it by using a simple metric.
The simplest key for understanding K-factor is to make all the insights of this metric to go boom. This will declare the number of potential users who will be drawn towards the app.
Why is it so important?
You should always think of it as the interest rate induced by the investment in gaining users. This will provide an insight into how much you are affected by inorganic growth.
It will help you to understand what are the kind of incentives that are required by your existing users. So that they can recommend the app to somebody else.
How to make it work?
Provide an incentive to a user who is inviting another person
Rewarding users is deemed to be effective and impactful. Whenever you create any reward system for a user who is inviting his or her friend for signing up the app. They will take interest and will continue at an unabated rate. It will be easy in measuring the range of users who are inviting others to sign up for the app.
Share your app easily
This means that you need to integrate internet traffic effectively to mandate the flow of your app. This will give the users a chance to share their scores with their friends. It will in turn make it easier for them to invite their friend to play.
You should not go for a difficult or a complicated process which is by the inclusion of additional logins or multiple permissions one. For making the users invite a friend.
Reaching the appropriate audience
When you understand your K-factor you should then make effective usage of information for optimization of the spend. When you know the users who will drive your K factor then you can adjust your campaign accordingly. This will also help to understand how much you need to spend on them. For Example- When there are male users in America you have an average K-Factor ranging up to 1.9 and when the male users in Switzerland are of 1.2. Then automatically you will go for the first group that would bring you more number of users.
Read our other article on Paid Apps: Are They Profitable?
Check out our other blog posts here.
