The Coronavirus pandemic is mostly hitting many industries and businesses across the world in many forms. Starting from complete lockdowns of countries to a vast demand for products across a few sectors, the impact is massive.

It’s quite hard to know the complete actions being taken to limit its spread. Moreover, the changes are becoming more compound and affecting the economies of countries largely.

COVID-19 is likely to have significant impacts. Although humans can get back to their healthy lives in a few months, economies will take a considerable hit. Businesses will struggle for the next few years to hit again. However, the digital space is getting a lot of attention during these days. Starting from all the e-commerce sites to conducting webinars, everything is presently done on the digital platforms.

Therefore, it has become essential for all business owners to work on their SEO. Producing infographics can help you to drive traffic to your website. All you need to do is proper planning and come up with an efficient strategic plan.

Search Trends and Impact

During this pandemic, there has been a significant change in the search trends and its impact on several industries.

Essential Stores – Digital Platforms

As many countries are under lockdown, only essential things are getting supplied across the countries. Here are some of the top searches and trends across the search platforms:

  • Toilet Papers
  • Hand Sanitizers
  • Face Masks
  • Thermometers
  • Sanitary Wipes

Health and Wellness Industry

Above all, the health and Wellness industry is also seeing a lot of traffic because of obvious reasons. The trend in this sector is up by 17 percent. Here are specific searches that people are making in the healthcare and wellness sector:

  • Symptoms of Coronavirus
  • Home Remedies
  • Precautions that you must take to avoid getting affected.
  • Handwashing Methods
  • Antibacterial Essential Oils
  • Antiviral Foods
  • Antiviral Herbs

News Mediums

The trend of channels showing news and the latest updates sees a growth of 34 percent. In addition to this, people are curious to know more about the latest number of cases across the world. Here are specific searches that they are making:

  • Latest News on Coronavirus
  • Government Measures
  • Economics and COVID-19 Impact

Travel Websites

The impact of COVID-19 has impacted the travel industry severely. With flights and train operations being stopped, the trend in the travel sector is down by 46 percent. As most of the countries are under lockdown, there’s no movement of people. So, the travel industry is facing a significant impact. Here is a trend chart that shows its effect on the following aspects:

  • Travel Restrictions
  • Hotel, Cruise Ship Quarantines.
  • Airline and Hotel queries
  • Cancellations and Refunds

Food and Recipe Websites

With people staying at home, the food and recipe websites are seeing a significant change in trend. So, the agriculture section across the sites is up by 157 percent, while the online food stores are up by 172 percent. Here are specific categories of food that are seeing huge traffic:

  • Thai
  • Pizza
  • Fast Food

These are a particular trend that can help you in determining the impact of COVID-19 on the search terms. Therefore, it is essential for you to study the market and optimize your app or website accordingly.

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