With the increasing technological advancements development of the apps are highly profitable. But you will notice that the market of the unpaid apps is growing with an overwhelming trend. You will find that people demand more free apps. But their engagement with the app slowly falls down. People tend to avoid the paid app because of their cost. But the engagement with the apps is found to relatively of greater magnitude than the unpaid ones.
Free from any kind of advertisements
You should go for downloading the paid apps because they are free from any kind of advertisement. While working on some documents or while you are playing a game you will face the advertisements popping up. This is really annoying and therefore you need to make sure you do not click on those ads. But paid apps discard the ads.
Major Features are unlocked
While you are using a free version of the app you do not have access to all the features. But when you download the paid apps you will unlock all the features and is, therefore, more profitable. For Example- Using a free anti-virus will not assure you that all the security measures are taken. But when you go for a paid app it will discard any and every kind of virus in the system.
Reduces the consumption of data?
Did you know that paid apps can actually lower the usage of your data? Sounds absurd right? But no. Free apps often have these advertisements which are of 20-30 seconds long. You have to go through these advertisements in order to get redirected to the next page. Watching videos can actually consume a lot of data. Therefore, go for paid apps so that you can assure less data is consumed.
Get early updates
These apps will give you regular updates and therefore pertains to better as compared to the ones of paid apps. These are even more stable so you can draw more benefits from these apps. Along with these using, paid apps will give you earlier updates as compared to the free ones.
Valuable Services
Successful paid apps will offer you exclusive content and that will be valuable as compared to the free apps. It is almost like a personal trainer who will want to give you the tutorials and the workout guide. It is almost like a coach who will offer you motivational speech with these apps. These apps are most successful when they have a larger audience base and huge followers. But when you develop paid apps for unknown individuals or business it appears to be ineffective for marketing. This usually lowers the downloads and the client will not want to download the app. Therefore, you should go for paid apps. Though you will have to an amount for that. But you should also consider the benefits that you will be able to gain from that. It appears to be better and more profitable than free apps.
Read our other article on The best resources to use for marketizing your app during COVID-19
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