Measuring the success rate of your mobile app becomes essential once you have launched the apps into the market. This will help you in analyzing the ROIs that you will make within a subsequent period.

Once you have created an app and introduced it in the market, the next step for you will measure its success rate. This will happen when you have listed your app in the relevant app stores, and audiences have started downloading your app. Most of the target audience generally respond to it positively; however, you will have to assess the performance of your app to come up with the right figures.

Factors to consider when measuring app’s success rate

When it comes to assessing the app’s performance, you will have to understand that many categories are indicated as the KPIs. These KPIs include:

  • General Mobile Apps
  • User Engagement
  • Revenue-Focused
  • User-Experience
  • Marketing
  • App-Store Ranking Categories

You have to divide your performance tracking strategy into these six categories. Once you have categorized it, you will have to go through the following points to measure your app’s success:

Installation Numbers

The first step to measure your app’s success rate is by analyzing the number of users who have installed your app within the first two to three days. The first two to three days make a significant impact on understanding the sustainability of your app in the market in the future. It becomes crucial for you to analyze the figures and change your approach if in case it’s below the average target that you have set. Furthermore, you can also analyze the number of users who installed your app based on a specific location. The positive word of mouth also impacts the number of installations done within the first few hours.

User Acquisitions

The next step will be to assess the numbers of users using your app and downloading it across various platforms within a stipulated time frame. You will have to understand where these users are getting redirected to download your app. It can be from the paid campaigns that you are running, organic searches, or app referrals. You will have to calculate the CAC (Cost of Acquiring Customers) to understand how many installations are being done. Accordingly, you can decide to change your marketing strategies and approaches to increase app visibility.

Recurring Revenue

Another essential aspect of assessing the success rate of your app is by analyzing the revenue your app has generated within a specific period. If you have made a lot of income and have got your returns, then the success rate of your app is on the positive end.

App Retention

App retention is an essential part of measuring the success rate of your app. It is determined by calculating the percentage of people who have visited and downloaded the app after using it for the first time. You can also use various tools available in the market to determine your app retention rates. Subsequently, you can calculate the success rates of your app.

Conclusion

There are many other ways to measure the success rates of your app. You can measure it by analyzing the ratings and reviews your app has received, calculating the session intervals and length, and many more ways. However, making the best use of ASO will ensure that your app runs successfully over all the platforms significantly.

Do you want to become ASO Pro? Read our 10 tips to become ASO expert.

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