The Play Store allows you to explore your creativity when you want to add smileys and emoticons to your listing. You can make the best of use of HTML or rich Formatting and emojis to enhance the quality of your app description. This will help you in standing out of the crowd by making your app description attractive and appealing.

According to a study, it shows that adding emoticons and smileys can improve your conversion rate by up to 16 percent. If you are making the best use of Formatting, you can generate qualified leads up to 18 percent higher than expected.

How can you format the text that you want to add?

Formatting your text in the app store might be challenging for you. However, with our cheat sheet, you can easily add as many text assets as you want to. In other words, you can follow the methods mentioned below to make your app description compelling:

Title, Short Descriptions, and Name of Developers

Rich Formatting the titles, short descriptions, and developer names will help you in attracting the attention of your audience quickly. Although this platform doesn’t support HTML formatting, you can use UTF-8 symbols, tick signs, thumbs up, and star emojis.

Full Description

For all the long-detailed description section, you can use HTML codes to format the text and structure it. You can customize the description as per your convenience and requirements. However, it might look a bit different across the web and play stores.

There are specific codes that are available across the internet that you must use. For example, if you want to bold a text, you can use codes like <b>BOLD</b>. Similarly, if you’re going to use the Italic option, you can use codes like <i>Italic</i>. You can also make the best use of tick, star, and thumbs up emoticons to make your description look spectacular.

HTML Formatting and Emojis

Rich Formatting across the app store and emojis will give a fantastic bonus to your ASO (App Store Optimization) strategy. You can use it for different texts of your app listings. It is useful for you to use them in the titles, short descriptions, and names of the developer section to grab the attention of your users. You can also use it in the full description and “what’s new” section to generate more leads. Make sure that you highlight the essential points and use the right illustrations.

HTML Codes That You Must Know

Few HTML Codes which you can use in Google Play Store description:

  • <font color=”blue”>Blue</font> – Adding blue color to your app.
  • <u>Underline</u> – Adding underline to your app.
  • <h1>Header 1</h1> – the best practice to follow is that <h1><b>Header 1</b></h1>.
  • <h2>Header 2</h2> – the best practice to follow is that <h2><b>Header 2</b></h2>
  • &raquo; – You can use this code to input HTML characters.
  • A<br />B – The platform supports line breaks.

What’s New Section

Remember the audience always expect something new from you. You can start uploading emoticons in the what’s new section. Most of the audience see what’s new in your app. It also helps you in retaining your existing customers. You can add emoticons in this section and optimize your text as per your convenience. This also helps you in making your ASO more efficient.

Conclusion

Emoticons and Formatting is necessary for all the new app launches for several apparent reasons. To know more, you can get in touch with us to know more about it.

Read our other article on Updating the Metadata of our app in the app store

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