Though they have a similar goal, that is optimization, thus they have some similarities but are entirely different in its targeted approach. Search engine optimizations aim at the vast internet, whereas App store optimization targets at the app store platform. They do share some of the characteristics, but calling them similar would be untrue. Both the SEO and ASO connect on some grounds but serve different goals. Some specificities govern these both terms, and thus it becomes essential to understand their difference.
Definition
The best way to understand the difference is to understand the exact definition of both terms. SEO or search engine optimization is an optimizing process that helps you to improve the position of the website. This helps in getting traffic, which is high in quality and quantity, to the site. You can do this through the organic process. Primarily SEO deals with increasing the visibility on the internet.
App Store Optimization, also known as ASO, is a process you can use it for optimizing an application. This application can be of any nature, whether entertainment or educational, or something that aids in your app. This process has its focus on increasing the visibility of this application on the app platform. App platforms nowadays are filled with many apps. It is easy for your product to lose its authenticity in the crowd. Optimizing the app store helps you stand out of competition and allows users to discover and encourage them to download your application.
Goals
The difference between the goal of both processes is also different. SEO focuses on trying to generate traffic for your website. There is a high effort to make sure that this traffic is organic. This strives to empower your business to grow in the digital space.
The goal of the optimization for the AppStore is, however, different. It is not connected to the internet by rage and focuses on generating more exposure to your apps. It primarily targets the users who arrive on the platform and encourages users to try a YouTube application and download it. Both terms help your business in reducing the costs, which are generally high to acquire active users.
Platforms
Both the process also differs on the platforms they are used. Search engine optimization works on the space where you can use the web to search. This search can do anything. Doing SEO helps the website to stay ahead in the search result shown. Many companies are competing with each other to stay ahead in these results. SEO helps you to outdo them.
Conclusion
ASO or App Store Optimization is more focused on helping you perform better in the app platforms’ search results. These platforms are different from web platforms. App stores are platforms that are specially made for apps. These can be Apple app stores or the google app store or others. ASO helps you stand out in the apps store.
Read our other article on The Best Mobile App Development Tools For 2020
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