Amazon has created the platform of “Amazon Prime” to provide happiness to the users. It started in the year 1994. The motive of the company is clear. It wants the users to find products online, wanting to provide the users with the best prices available.

The mission of firm is to do things that can to make their users happy. In this article, we are going to see the gains and losses of the firm.

What makes Amazon Prime so successful?

So, according to you, what are the strengths of Amazon Prime? The answer to this question is the sheer commitment to giving the best experience to the consumes. All the tactics that it puts into place has a planned placement and investment. This consumer-centric platform is the best place to shop online across the world. Every step before taken goes through a lot of thoughts humanly possible.

It is now going beyond its expectation when it comes to delivering products. Over the past 25 years, it introduces many products and sellers into the market.

SWOT Analysis of Amazon

The promotional strategy of the company is quite complex. It competes across three sectors. Here is the SWOT analysis of the company.

Strengths

The culture of testing new ideas accurately and executing it in the right way is the major strength. It tends to try new ideas without being scared that it would fail. Moreover, It puts money to create new products and services, and also is not worried about failures.

The core strengths of the firm are the data collection, prime membership, and worldwide recognition. Along with this, the main strength of the firm is the logistics and distribution centres. Besides this, other core strength of the firm is its Agility. The ability to make quick decisions, its flexibility, and fast response to failures adds to its strength.

Weaknesses

Although the company is huge, it still has some weaknesses. Firstly, the fragmentation of the firm to run media operations, producing top-quality TV series and movies is one of the main weaknesses. Secondly, this limits of the firm in working on a goal and achieving it. Thirdly, the firm doesn’t focus on fashion, home goods, and other brand value products which also contributes to the company’s weaknesses.

Opportunities:

The development of voice-AI-enabled products like Alexa is one of the major opportunities of the firm. It provides a wonderful experience to the users, making ordering processes seamless. The ultimate goal of the firm is to collect consumer data. With consumer data, the company can focus on giving the best value to its users.

Threats

Some threats that it faces includes data privacy, legislations, rules, regulations, and other logistics legal compliance requirements.

These are some of the major successes and failures of Amazon.

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