If you have an app, then it takes about 40k downloads and installs to be listed amongst the top 25 best apps across any given app store platform. This number can be achieved when you have utilized the right ASO in place.

An app store has more than four millions of apps listed. This means that your app might face stiff competition to be listed amongst the best ones. These statistics will help you in making your marketing strategies effective and efficient so that your app can take the right spot.

ASO or App Store Optimization is, therefore, considered to be one of the significant backbones of these marketing strategies to improve the app’s visibility.

Why is ASO considered necessary?

App Store Optimization is one of the best marketing strategies that you must use to improve the visibility and awareness of the app. It’s the best technique to improve the rankings of your app in the app store.

ASO focuses on the KPIs that help you in increasing the visibility of the app within a short duration of time. These KPIs would include the following:

  • Ranking factors
  • Impressions your app have received
  • Shares of your app
  • Engagement factor that consists of the ratings and reviews your app has received.

ASO is also known to be the best SEO technique that is used to improve the rankings of the website. The strategies used in ASO is similar to that of SEO. When your app is facing the stiff competition of the market, it needs to understand the search algorithm of the search engine and act on it accordingly. Many benefits are associated with ASO that ultimately assists the developers and marketers to generate traffic of an app.

ASO’s technicality

ASO uses a technicality named App Indexing. It has a significant impact on the apps to draw an enormous amount of traffic to the app. The developers index the contents present within the app into the web searches that help in increasing the visibility of the app to a great extent.

Two main factors are included in ASO. These factors can be categorized into two different segments – Primary factor and Secondary factor.

Primary Factor

The primary factor includes keywords and titles that are present within the app. Titles must include the keywords that have the most number of searches across the app store to draw traffic. You must not change the title once it is set as it hampers the probability of your app being downloaded by the users who are already aware of its existence. Similarly, keywords also play a crucial role in marking your app’s presence in the market. Adding relevant keywords to your app that matches the services and products you offer will help you in generating qualified leads.

Secondary Factor

The secondary factor will include the number of downloads and engagement factors that your app has received. The numbers directly affect the ranking of your app, while rating and reviews ensure that your app gets the right positive word of mouth. This cannot be controlled; therefore, you must include the right keywords, marketing strategies, and ASO in place.

Conclusion

There are many things that you need to take into consideration when using the ASO services for your app. It includes the name that you give to your app, keyword optimization and placement, app descriptions, appealing icons, and many more. However, using the right ASO marketing strategies can help you in boosting your app’s ROI within no time.

Read our another article on Top 5 App Marketing Trends in 2020.

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