India is going to become the crucial markets across the world when it comes to mobile advertisers. As per a report, the market is going to rise at a faster pace in the upcoming years. Reports suggest that the people using smartphones in India will double by the year 2022. It also suggests that about 829 million people will start using these high-end mobile devices.

With internet connections becoming affordable and cheaper, the data usge in India will grow up to 490 percent. This include richer formats of content upload in the smartphone industry in India. With such growth coming up, the increase in the fraudulent activities is also growing to a great extent. Therefore, mobile advertisers must understand how to combat with these frauds and promote their apps.

Facts and Figures on Mobile Frauds

According to DigiDay, ad fraud in India is putting mobile advertisers to put about $16.4 billion for security purposes. This includes the daily and hourly fights against these frauds. In India, it is becoming a hub for all the ad fraudsters because of lack in policies and regulations.

As per a report from TechARC, it estimates about one in every ten advertisers are performing fraudulent activities. Nearly 10 percent of the frauds across the globe happens in India for all obvious reasons. Therefore, marketers and digital campaigners should be careful when running ads and bypass these activities.

This is the reason why it is becoming vital to resolve such problems in the Indian market.

How to tackle with fraud ads?

Before knowing more about technical fraud, you must know collectively what you can do to battle against these fraudsters. These are some helpful ways to tackle against the fraud ads:

  • You must have a robust approach to fight against these fraud ads and come up with unique solution.
  • Management have to put controls in place to ensure digital advertising supply chain is doing the right work.
  • You will have to put controls in place to tackle the negative impacts of the ads.
  • You can come up with strong ad fraud protection measures to stop attracting negative audiences into your app.
  • Make sure to opt for third party verification partners to validate the ads for you.
  • Engage in the right circle that includes trusted sponsors, partners, and advertisers.

These are some of the effective ways to counter the ad frauds happening in India. Make sure to consider the right KRIs and KPIs in place so that you don’t fall into the trap.

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