When you come up with an app, you must know the metrics to improve its download and efficiency. To do so, you must know the things that you will have to do. However, before that, you must know what growth metrics mean.
What do you understand by app growth metrics?
These metrics are performance indicators that gives you the right insights for your app lifecycle. It includes the users who are interacting with the app and then points the journey of users. It helps you in determining the engagement rate of your app and its churn rates.
Many growth metrics that experts use, helps in analyzing the apps and its user consistency. It helps you to make strategies that can help the firm in retaining users. It also states the behaviour of the users who are engaging with your app. You can track the data and analyze them regularly to improve your app’s efficiency.
Therefore, you must know the top three app growth metrics that can help you in improving your ROI.
Top 3 App Growth Metrics
Rate of Retention
Prioritize on your user retention. This concept is never new in the market. You must know who your users are and what can you do to retain them. This will help you in understanding the user’s behaviour and act on it accordingly. Retention Rate gives you the data to understand if your users are sticking around or not. If not, then what value can you provide it to them to retain them. You can break it down by analyzing the acquisition channels and messages. You can also monitor the trends that can highlight churn and engagement. This will give you the required insight that you can turn into effectiveness.
Session Depth
Another metrics that you must be aware of is the time users are spending on the app. It goes a step further in analyzing the interactions user have on your app in just a single session.
The app’s purpose will help you in identifying the time an average user should spend on your app. Then, you can see the statistics and find if the users are spending an average time on your app or not. If not, then you will have to make changes on your app. If yes, then your marketing strategies are going the right way of the path.
Stickiness
This metrics is also used to find engagement by understanding how many times people have reinstalled your app. You can count it by dividing the DAU (Daily Active Users) by MAU (Monthly Active Users) to find the right percentage.
Conclusion
These are some interesting app growth metrics that you must focus on. Besides this, you can also focus on the CPA (Cost Per Acquisition), Viral Content Creation, LTV (Lifetime Value), and many more.
Read our other article on How to improve customer engagement with the right empathy and authenticity?
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