Windows PC Installs (PPI)

What is PPI?

The long form of PPI is pay per install. This is widely used int he Windows PC installs Industry. This is similar to CPI (Cost per install) which is famous in Mobile App Industry. You need to pay for installs only. Not for clicks or impressions. Your ad will be displayed on other websites where users see, click & install it.

How this works?

To setup the campaign on our platform we start displaying your app’s advertisement on other websites targeting only Windows PC. Upon clicking on your ad user will be asked to download your .exe file. When user hits install button then that install get attributed in your attribution channel.

Why should I purchase it?

To increase your user base & to test your app if its new.

At what stage would these installs be helpful for my app?

At any any stage, right from the day one after the launch you can buy these installs.

What quantity should I buy?

You can buy unlimited installs. There is no limit. However, if app is new then we recommend getting 2000 to 5000 installs in the beginning. With these installs check how is the performance of your app. Check customer reviews & take them seriously. Check crash reports, work on it. Once you’re confident about app then think of punching bulk installs.

What are pre-requisites to run this campaign?

Your app should be available on your website or any other server. Apart from this, we need below information from you:

Offer name: ExampleName
Exe Link:
Login to Statistics: (Not needed if you have IP Logger)
Password of Statistics: (Not needed if you have IP Logger)
Monetization:By selling the monthly subscription.
EULA link:
Privacy PolicyLink:
Command Line Argument/silent or /verysilent
Windows Registry Editor Version:5.00
RegKey Pre-Checks:

[HKEY_CURRENT_USER\Software\example Software\example]

"UNDELETE4you"="C:\\Program Files (x86)\\example Software\\example\\example.exe”

RegKey Post-Checks:

[HKEY_CURRENT_USER\Software\example Software\example]

"UNDELETE4you"="C:\\Program Files (x86)\\example Software\\example\\example.exe”

GEOs to Target:DE , FR , IT ,PT , CH , SE , NL , AT , BE , ES , GR , USA , CA

What should I expect from this campaign?

- Increased user base

- For new apps, this would be good to test with few users before they spend large amount on promotional activity.

How to track installs?

1. IP Logger: You should be integrated with IP logger to cross check the installs.

2. Custom Tracker: If you have your custom tracking dashboard in place for each sources then you need to share the credentials of your dashboard with us.